20 Years of Music Industry Knowledge in 30 mins
In this episode, Chris Alba, a music industry veteran with 20 years of experience, shares the top 12 lessons he’s learned from working closely with the world’s top musicians, agents, and brands. From the importance of having a mission and performing like a headliner, to the significance of mastering your craft and embracing advertising, Chris distills vital insights to help aspiring artists navigate their career paths. Additionally, Chris discusses the impact of health, financial wisdom, and the need for remarkable content in building a sustainable music career. Join Chris as he offers a deep dive into the hidden secrets of the music industry’s elite.
00:00 Introduction: The Secrets of Top Music Artists
01:54 My Journey in the Music Industry
05:48 Top 12 Lessons from 20 Years in Music
05:52 Lesson 1: Make It for You First and Keep It Fresh
08:16 Lesson 2: Have a Mission
09:25 Lesson 3: How Many People Can You Bring to the Party?
11:06 Lesson 4: Perform Like You’re Already a Headliner
15:25 Lesson 5: The Greats Are Equally Good at Advertising and Branding
18:43 Lesson 6: Your Point of View and Taste Is Everything
20:27 Lesson 7: Save Your Money or Invest in Real Estate
21:33 Lesson 8: Don’t Quit Your Day Job Until It’s Time
23:51 Lesson 9: Own Your Masters
24:13 Lesson 10: Health Is Paramount
25:50 Lesson 11: It’s All About Obsession
27:28 Lesson 12: Make It Remarkable
28:56 Conclusion: Final Thoughts and Resources
Very good video! Amazing, I’m working in venture & media, would love to chat sometime..
This is AI slop
You said “What we were doing ended up being the precursor to EDM”. False, completely false statement brother. Donna Summers in the 1970s was the one to develop EDM.
You also made another slightly incorrect statement….YOUR STATEMENT =”You want to be an artist that is not making music for others, but focusing on making the song for yourself”•••••••••••••••• LET ME TELL YOU HOW THR COMPANIES GENERALLY WORK! Record companies say “Ok, we need a song for the 18-22 College age group that appeals to white and black people”…The songwriter knows that she/he has to write a song for the target audience. So the songwriter works alone and with music producers to get the lyrics right and the music right and figure out a great song. SURE SOMETIMES A ARTIST (Singer) will ask a songwriter to write about a topic that she/he likes and adding certain words to it. The songwriter writes the song for the singer and the singer sings it naturally…….The above is how 80 percent of music companies work. Sure, there are some Singer Songwriters who will write a song, sing it and play some piano/guitar and then bring it to the record company and ask if they can do something with it. But the majority of the time these big record companies are needing Songwriters, Singers and Music Producers to do certain things so they are more oversight and more producers or writers to the project.
Keep in mind that if you are a unsigned rising artist money makes the difference. If you have $700,000 to spend on Marketing yourself you have a 99 percent chance of getting tens of millions of views and having tens of millions of people (citizens, Business Owners, CEOS etc) know about you and will in most cases bring you $200,000-$500,000 income per year and Long term. You just have to have that $500,000+ to invest one time and you will have success for years.